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Google’s Mobile First Initiative

Google’s Mobile First Initiative

Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking.

Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking.

What is “mobile-first indexing”?

Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings. If you monitor bot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page.

It’s called “mobile-first” because it’s not a mobile-only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop.

What is “mobile-first indexing”?

Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings. If you monitor bot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page.

It’s called “mobile-first” because it’s not a mobile-only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop.

 https://moz.com/blog/mobile-first-indexing-seo